The talk is called Dynamic sinsign: Sign-action communicating experiential themes. Check out the link here to book a place.
The talk is free for UXPA members, £10 for non-members, and £5 for students. Pay at the door. [Payment is a UXPA thing - I'm speaking for no fee so I have nothing to do with the money!]
Skyscanner: Quartermile One, 15 Lauriston Pl, Edinburgh EH3 9EN. LATECOMERS CAN NOT BE ADMITTED
DYNAMIC SINSIGN:SIGN-ACTION COMMUNICATING EXPERIENTIAL THEMES
About the event
This talk emerges out of Dave’s current research-in-progress into interaction design from a Visual Communication perspective. Through a clever synthesis of Peircean semiotics and Martin Heidegger, Dave will discuss how the user experience can be revealed in a new way that connects HCI and interaction design with Visual Communication. The 45 minute illustrated talk is for any UX designer who’d like to get into the mind of the user to see what they experience in a hermeneutically direct way that personas and mental models can’t communicate.
In the first section of Dave’s talk he’ll set out the context for how Visual Communication can inform user experience:
- Visual Communication as a facilitator in behavioural change
- Interpreting the Hidden
- Signified Inspirational Data
- Experience probes - capturing experiences
- Experiential themes and dynamic sinsigns - visual interpretation
- Visual Hermeneutic Circle - analysing and reduction
More about the speaker
Dave is author of Interface Design: An introduction to visual communication in UI design to be published by Bloomsbury (AVA) in October 2013. Originally an illustrator, in 1997 he made the transition into interaction design designing interfaces. In the last decade he has become more interested in the user experience and the re-positioning of the design discipline of Visual Communication over the design of future interactions. His interest now lies in understanding the user's experience in the interaction and exploring how this can be communicated to other designers.
He is a lecturer in digital design and design researcher at Glasgow Caledonian University, teaching on BA(Hons) Graphic Design for Digital Media. He teaches across all 4 years, and in the 3rd year he teaches a user experience module called Design and the User to design students.
A member of the Interaction Design Association, he has academically published his research and is currently in the practical phase of a practice-based Visual Communication PhD at Edinburgh College of Art. Check out his academic profile http://gcal.academia.edu/DaveWood/ and blog http://internalexternal-2010.blogspot.co.uk/.